Retail and e-commerce
Prepare coordinated promotional graphics for store, email, and social placements.
MARKETING & CREATIVE / DESIGN
Graphic DesignerGood ideas deserve consistent visual execution.
Add production capacity for campaign graphics, reusable templates, and format variations. Your team supplies brand direction and reviews final assets before they go live.
Dedicated execution capacity · your team retains direction and approval.
ILLUSTRATIVE CAMPAIGN KIT
Weekend market / seasonal offerSEASONAL COLLECTIONMade for
the everyday.Sample layout · copy subject to approval
the everyday.Sample layout · copy subject to approval
Deep inkWarm neutralAccentBackground
A recognizable business situation
One campaign should not become a pile of mismatched files.
A promotion often needs more than one visual: a lead graphic, supporting formats, and files that other teams can find and reuse. A clear brief and review point keep production focused.
A growing retail brand preparing weekly promotions
Offer banners, social graphics, and email images are requested across teams, but each arrives in a different format and review state.
What changes with dedicated support
One promotion, a coordinated set of formats
This original, illustrative asset board shows how one approved visual direction can be prepared for a web banner, a social post, and an email placement.
Assigned work
The designer works from the approved brief and brand kit, creates a coordinated set of assets, and labels versions for each requested placement.
Your review
The marketing owner checks copy, offer terms, accessibility, and brand fit, then approves the final files for publishing.
Actual responsibilities
A defined role, not every marketing function.
The specialist focuses on the agreed work. Strategy, final approval, and decisions outside the role stay with your team.
- 01
Translate an approved campaign brief and brand kit into a clear visual direction.
- 02
Create digital marketing assets such as banners, social graphics, and email visuals.
- 03
Adapt approved designs to the sizes, formats, and placements your team requests.
- 04
Maintain typography, color, spacing, and logo-use conventions from supplied guidelines.
- 05
Organize revisions, file names, exports, and source documents for practical handoff.
- 06
Flag missing copy, image rights, offer details, or approval decisions before final export.
Tangible handoff
Concrete outputs from an agreed scope.
The exact deliverables depend on your brief, tools, and approval process. The illustrative work sample above shows the kind of work that can be reviewed.
- 01Campaign key visual prepared from your approved brief and brand files.
- 02Placement-specific exports with dimensions and versions clearly named.
- 03Editable source files and handoff notes for the next campaign update.
How collaboration works
Brief, execute, review, hand off.
- 01
Receive the brief, brand assets, copy, sizes, and deadline.
- 02
Confirm the visual direction and any missing decisions.
- 03
Create the agreed assets and prepare placement-ready versions.
- 04
Route previews for your review, apply feedback, and hand off approved files.
Scope and tools
Use the stack your team already has.
Examples only. Tool familiarity is matched to your requirements; names do not imply certifications, partnerships, or native integrations.
- Adobe Photoshop
- Adobe Illustrator
- Figma
- Canva
Hiring fit
Start with the capacity your work calls for.
Hire one specialist
Add a defined skill set to your existing workflow. Responsibilities, availability, reporting, and review are agreed for your engagement.
Combine complementary roles
Add another role when the work genuinely calls for a different specialty. Team size, handoffs, and capacity are discussed before scope changes.
Industry relevance
Examples of where this work can fit.
Professional services
Create event, service, or educational graphics using the firm's approved identity.
Food and hospitality
Adapt seasonal menu or offer artwork to the sizes required by selected channels.
The work you can review
Useful progress, without outcome guarantees.
Agree the measures, sources, review cadence, and definitions with your team.
- Requested assets delivered in the agreed formats and dimensions.
- Review comments, version status, and approvals recorded for each asset.
- Source files, exports, and naming follow the handoff convention your team selects.
Questions before you hire?
A few useful details.
Who provides the brand assets and final copy?
Your team supplies current brand guidance, approved copy, offer terms, and any licensed imagery or logos. The designer can flag gaps but will not invent claims or usage rights.
Can the designer publish directly to our channels?
Publishing is only included when explicitly agreed and access is approved. Otherwise, the designer hands off reviewed files for your channel owner to publish.
How are revisions handled?
Agree a feedback owner, review format, and revision scope in the brief. New formats or direction changes can be assessed before they are added to the work.
Discuss your hiring needs
Make your next campaign easier to produce.
Tell us which assets, formats, and review steps your team needs. We can discuss a graphic-design role shaped around your brand workflow.